Search Engine Optimization

Organic Search Traffic vs Paid Search Traffic

There are two kinds of search traffic you can get from Google and other search engines: organic or paid. Paid search traffic results from ads you can run and pay for by the click, or by the number of times it’s shown. Paid ads require very little search engine optimization because it’s good old advertising. When working correctly, paid search ads are a great investment as your website links appear at the top or bottom of a search terms results. Google’s advertising program is called Google Ads. We can set this up for you easily, but it’s possible (although time consuming) to do yourself. There is even an app from Google to help you get started.

SEO or Search Engine Optimization

Search Engine Optimization or SEO is all about ‘organic’ rankings. These are the search results that you’ll find below the paid ads towards the middle of the search results. You can’t buy these positions – they are earned. Unlike ads, they are, at least in theory, free.

Search Ready Sites

We will deliver you a great site with finely tuned Search Engine Optimization. We want you to get found quickly in the search listings for the services that you offer. We will do our very best to build you pages that get you found.

One of the key elements of good Search Engine Optimization is providing the search engine with a page which presents the information that the searcher is looking for.

If you’re a Funeral Singer from Limerick then that’s the page to write. Make it clear and fill it with good relevant information. You want the page to appear high up in search results, and you also want the site visitor to stay.

This is more important that you might think

Don’t let them leave

Page bounce rate, or how long a reader stays on a page, is what Google has at the very heart of it’s search algorithm.

The search engine giant keeps an eye not just on Search Engine Optimization but also on how long each of your visitors stays on your page or site. They use this information to decide if your page is the one that they should show when that search term is used.

For both you and your potential clients, you want pages that show what and where you offer your service. We build this into our page optimizations and advise you to write content with location in mind.

Relevant results

Of course, there is little point in appearing in New York search results for the term Surprise Wedding Singer if you are based in Co. Kerry.

The gig might sound like a nice trip for you – but unless you are an act the client saw before or you are in fact a world-famous surprise wedding singer the client will find a service nearer to them; one that might not be as good as you, but can probably do what is required at a lower cost. Consequently, Google will show the act that got booked in its results next time around. Yes, they do have this information.

To sum it up, we are experts in what gets a site found, and what keeps people interested, and we will get you up and running with a fast, search-engine-optimized site in no time. We also recommend you write content-rich, relevant pages that will help you get found, keep your visitors reading, and get you booked.

And if all else fails, use Google Ads 😊: there’s a reason so many businesses do!